Philips Wake Up The Town -- Arctic Experiment

Philips Wake Up The Town -- Arctic Experiment. In Philips Wake Up The Town we see what happens when an Arctic town that lives 4 months without sunlight is given the Philips Wake-up Light. Watch the folks of Longyearbyen, Svalbard, as they test the effect of waking up to light through the extreme darkness of Polar Night. Will the Philips Wake-up Light work? And can Philips wake up the town? Amazing film by Doug Pray, director of highly acclaimed 'Art & Copy' and 'Surfwise'. www.philips.com Follow the Wake-up Light experiment on www.facebook.com/philips.wakeup Campaign credits Agency: Tribal DDB Amsterdam, DDB Worldwide Chief Creative Officer: Neil Dawson Creative Director: Chris Baylis Art & Copy: Mariota Essery & Paul Fraser Design: Simon Cook, Leigh Hibell, Stella Yu, Joris Blomjous (3D) Account: Sandra Krstic, Nick Bassermann Strategy: Joey Duis Technical Lead: Jan-Willem Penterman User Experience Designer: David Vogel Producers: Jeroen Jedeloo, Jolly Banerjee Film Production: Stamp Films Director: Doug Pray Director Of Photography: Denzil Armour-Brown Producer: Scott O'Donnell Music: Garron Chang Sound mix: Luke @ Subtractive Colorist: Michael Gossen Website Production: Group 94